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Wednesday, December 13, 2017

Why Discipline in Life is extremely important?

You surely have every reason to blame that one term and aspect of life being forced upon you time and again. Many of you even tend to see it as the recipe for a restricted and circumscribed life. What if you try experimenting with it for a change. You need not cut upon the fun and frolicking and still could be a well-disciplined person. What you do not realize is that coming down to the level of guiding your own self is not a very difficult task to perform. The only difficulty that arises in such a situation is the lack of will power that you exhibit. Once the determination to have a better control over yourself is achieved, nothing would deter you. Maybe all you need is a little encouragement and the reasons as to why should you adopt the prime virtue of self-discipline.

Makes you self-aware
Once having honed the skills of being self-disciplined, you become more aware and knowledgeable about yourself. You get to come into terms with your strengths and weaknesses and work upon them as per the demand of the situation. That enables you to get rid of the characteristics of your personality that has been debarring you from moving ahead in life. There then comes a point when you stop depending on other people to judge you better. You become your best critic.
However, you have been, but bringing forth discipline in your life would definitely put you in a better position and not worse. It can be worth a try given the various benefits that it is capable of.

To be a Multi-tasker
There need not be any compromising on your part to become disciplined. Being the latter only makes you capable of having the best of both the worlds. This is what self-control, another term for discipline, is all about. You can be an efficient person, acing your work and at the same time be excelling in extracurricular activities, say sports or dramatics. All that you need to do is pay equal attention and space to both the domains in your life without letting either of the two surpass the other. This might take some time to develop, everything takes time.

Helps you become active
Picking on the traits of a disciplinarian, you would start realizing that life is not about sitting and waiting for an opportunity to knock at your door. The hours, days, weeks and months of sitting and brooding would bring you no good. It is then that you become active and take charge of your life. You would, in turn, become a better and improved version of yourself as you dismiss the prolonged laziness that had been deterring you since long from making a step towards your dream.

To master your emotions
Discipline is not only about the embodiment of good v/s bad or following the morally correct path of life. It also becomes one of the modes of achieving control and mastery over your senses. In the face of a problematic situation you need to keep your anxiety and all the negativity in your mind, at bay (aside). Letting your emotions overpower you would leave you drained and overwhelmed. And, that becomes one of the prime reasons for failing in the various challenges put up by life upon us. You certainly wouldn’t want failure mocking at your face over and over again. You learn not to continue being a cry baby or an angry young man.

Knowledge of good v/s bad
Making choices is one of the most empowering as well as debilitating power that humans have been bestowed with. You can either make a good choice and opt for a better today and tomorrow or make a bad one and go down the pit-hole. Grasping a disciplined self would assist you in differentiating between what is righteous and what against the codes of nature, law and civil society. After realizing that you are heavily drunk, you may choose to drive by yourself or hire a taxi. That one decision can make all the difference.

Makes you understand excess
There has to be a pause and a full stop to anything and everything, depending upon the harm and destruction that it is bringing to your life. Following a disciplined lifestyle allows you to judge the excesses that you have been lately indulging in. It is then that you take a step back and the much-desired balance comes in again. If you let yourself be swamped by the excesses of about anything, then you’d be inviting great mismanagement in your life. This may sound cliched but is indefinitely true-while being disciplined helps you refrain from cutting short on excess, it also abreast you with the total absence.

Makes you alert
Another advantage of being a self-disciplinarian is that it teaches you to be alert and in your senses. There is a mechanism that kicks in making you capable of being more cautious. It helps you keep yourself in check and prevents you from indulging in anything nonsensical.

Retreat from the path of shortcut
All your life you have been looking for one or the other shortcut which would help you achieve your goal with considerable ease. But, that path might just lead you to some totally different zone, the one which you never thought about. Everything mysterious and unknown need not be good. On the other hand, if you put in the required amount of hard work in a task, then the fruit you’d receive out of it will not be temporary or misleading. You will be able to derive true success if and if you understand the essence of discipline in the form of hard work involved in it. No matter how philosophical it sounds, but by the end of the day, you need to resort to this.

To learn the value of time
Time waits for none. All of us have grown up listening to this proverb coming from our elders, be it at home or school. But, did we really adhere to it? There ought to be a time table for everything that we do. Putting yourself into the manner of sticking to a timetable or in many cases deadlines will make you value the importance of time in your life. It will be a better and channelized life then.

Bottom of Form
To make yourself a better performer, being motivated and fully dedicated to your task is extremely imperative if you are looking forward to being better in your field. No matter how big or meaningless the work seems to be. Be it a hosting a friend’s birthday party or making a presentation, you need dedication everywhere. Taking things casually on the professional as well as personal front can prove to be significantly bad. Of course, no host would like it if he gets to hear bad feedback for the party that he arranged. You require to be focused and dedicated in all walks of your life. That is one of the key points of the importance of discipline, for it teaches you to be a better performer.

Hasan Latifi
Marketing Head

Niche Marketing

Niche Marketing is a very concentrated form of marketing. Unlike some other forms of marketing that target a broad range or large group of consumers, niche marketing involves targeting a very specific, well defined segment of the market.

Why is niche marketing important?

Niche marketing often focuses on market segments that are poorly targeted, or not targeted at all. Businesses that capitalize on the opportunities that lie in an untapped segment can open up the doors for an influx of success. Marketers identify the niches to target by identifying the desires and needs of consumers in specific segments. Efficiently tailoring a marketing campaign to a niche audience is crucial.

Marketers that create a well-defined niche have the ability to create a very personalized campaign with greater appeal (and if well-executed, greater ROI).


Providing goods and services to a market segment that has gone un-served reduces barriers to entry, such as competition. Niches usually go un-targeted because smaller companies are unaware that the niche exists, and larger companies don’t think that targeting a small niche is worth their time. Companies that target these niche audiences will be endowed with first-mover advantages that give the company better positioning against new competitors.

Hasan Latifi
Marketing Head

Perception about Life.

A very simple word that describes your entire living period of time. Is that it?
Well, I am wondering about it. Life is not just a limit of time lived, life is something even greater, more beyond than a human can think. It is being considered by few experts that there is life outside of our world, do they expire like our bodies? I may not be able to answer that but I can imagine life far beyond just by living into this world, Life is what you make it!

What do u want to do with your life?
The word Life becomes meaningful when one knows the purpose of their life. I want to have a family, I want to buy things, house, car, money, etc. Is this all to call it a meaningful life? I had seen a video where a person has come under a crane and nobody passing from there waited and helped (not even who was driving it). Everybody is too much busy making their life and securing it. I don’t know my purpose of life since I am very less experienced than all of the experts but Life becomes meaningful, when you give life to someone who needs it. The hard-earned money when you give it to the needful, the house when you provide to the homeless to spend the night, the car when you can give a ride to someone who is in need. Its helping people for the sake Humanity without any greed or expectation.
                                      
What is the value of your Life?
I am a big man, I am a CEO, I am a Marketing guy, etc. Ok! I would like to mention one important thing. The world in which we are living is a part of a Milky way which is 1 lakh light-years, amazing fact Earth is just 0.0001 percent of our Milky way. Experts has said there are millions of Milky ways in the Universe which is called as Ultimate Universe as they have discovered yet. Now, as they say the Ultimate Universe is just a drop from a waterfall. You can consider what is the value of our world and an Individual. Living a life which has a value of dust, should be made meaningful.

What do you want to become?
I want to become an Engineer, a doctor, a CEO, an Entrepreneur very basic expectation of a human. Everybody is in a race to become something, does anybody thinks of being a good human being. A good human being has Humanity, it is something which people lack in today’s society. Our society has become a show where people display how good they are from outside. But what about the real goodness which comes from heart. Humanity is the quality that makes us human, Be it!


Anil Shukla
Marketing Executive

Monday, October 16, 2017

India Entrepreneur Club - Mumbai Entrepreneurs Meet @ BSE Conventional Hall on 14th October 2017


14th October 2017
Mumbai Entrepreneurs meet organized by India Entrepreneurs Club (IEC) in which more than 100+ companies had participated into the session. The speakers provided wide range of knowledge which was focused on growing business for start-ups to lead the company along with individual to grow their businesses. 
Here are few of the things shared by speaker’s:
Mr. Sanjay Mehta – Angel PE Investor: Doing things Well 
• What do you intend to offer? Whom do you Intend to offer? What that they would be able to recognize? 
Answer for that is very simple - You have to offer your best services to the customers/clients which will help the them to recognize the company’s true potential.
• Be fast & reliable along with being steady.
• Analyze SWOT – Strength, Weakness, Opportunities and Threats to improve yourself as an individual and to improve your organizations culture. 
Aakrit Vaish – Co founder Haptik Inc: Sales Mistakes 
• Build personal relationship with the customer – think for the long run.
• Be honest & ethical – be true to self before the customer.
• Be Patience - Everything comes to him who waits…
Nayan Bheda - Founder at Edvantez: Ideas to Execution (5 Steps)
• Step 1 – IDEA: Think of a business idea which can be sustainable for minimum 5 years. Find the need and fulfill it, know about the problem which will appear and find the solution.
• Step 2 – Business Model: Innovate your business model as per people’s view.
• Step 3 – Screw your Idea: Validate your idea (Research & Plan). Listen openly to people’s criticism which will help in getting new views about your idea.
• Step 4 – Develop MVP (Minimum viable product): Keep limited features to satisfy early customers, so they provide feedback for future product development.
• Step 5 – Test market: Establish Point of Contact. 
After analyzing go back to your idea and develop it according to the gained perspective by all steps.
Note: Provide Value Preposition – The reason which you provide to customer to buy from your organization. Either customer can earn money from you or they can save money & time.
Subhobroto Chakroborty - Founder at Digital Fellow: How to get more leads
• Do more content 
• Understand inbound marketing & buyers journey – think of long term.
• Hire competent people.
• Learn about buyer’s persona (character).
• Don’t copy from others – do Original.
• Invest in your website - it is your sales man.
Note: Don’t sell, educate – Share and care leads to success.
Rakesh Kumar – Founder at R.K. Dewan & Co.: IPR
• Four ‘I’s of Intellectual property – Idea, Innovation, Invention & Integration. 
• Types of Intellectual property rights (IPR) include: Patent, Trademark, Copyright, Industrial Design, Geographical Indication and plant varieties.
• The objective of intellectual property legislators and those who support its implementation appears to be "absolute protection".
Ajeet Khurana – Mentor at Angel Investors
• Be Realistic - accepting things as they are in fact and not making decisions based on unlikely hopes.
• Funding is not important in business – it is the idea, what makes your idea different. 
• Stop attending every event and start focusing on important things to grow your business.
• Customer is EVERYTHING.
The points discussed in the session were to motivate and be a beacon to future Entrepreneurs based on experiences of the speakers. The learning was great and would like our organization employees to acquire the same knowledge for their personal and organization growth. 

Anil Shukla
Marketing Executive


Wednesday, September 13, 2017

Honored to have Professor Rajen K Gupta, as our guest.


Octaware Technologies Limited was glad and honored to welcome Professor Rajen K Gupta, as our guest in our office @ Seepz SEZ.

Prof. Rajen Gupta has a first degree in Electrical Engineering from IIT Kanpur and is a Fellow of IIM Ahmedabad. He has worked in the State Bank of India and Jyoti Ltd before moving to IIM Lucknow as a faculty member. His main passion is to create and apply ideas which are suited to Indian culture and context. He would like to see Indian organizations achieve world class effectiveness¸ and see MNCs to adapt well to the Indian context. He would also like to collaborate in experimenting with new ideas to create new and better organizations.



Experience:
1973-76:                  Covenanted officer in State Bank of India
1976-82:                  Doctoral scholar at IIM, Ahmedabad
1982-1987:              Corporate HRD manager at Jyoti Ltd.¸ Vadodara
1987-1997:              Faculty member at IIM, Lucknow
1997-till date:          Faculty member at MDI, Gurgaon

Consulting:
·        Main domains of consulting are HRD and Organization Design and Development.
·        Organizations consulted with (significant assignments only)
·        Indo-Gulf Fertilizer¸ Power Trading Corporation (PTC)¸ Tourism Finance Corporation of India (TFCI)¸ and Blue Bells Model School¸ NEEPCO.

Awards & Honors:
·        Dissertation proposal award at IIM Ahmedabad
·        Institute merit scholarship at IIT Kanpur
·        National merit scholarship on High School Examination Performance
·        Member of the international editorial board of the International Journal of Cross-Cultural Management (Sage¸ London)
·        Member of the international editorial board of the Journal of Research
·        Practice (http://jrp.icaap.org/)
·        Founding member of the National HRD Network
·        Professional member of ISABS


#ProfessorRajenKGupta #Octaware

Thursday, June 22, 2017

GREEN AMBASSADOR - Certificate of Appreciation

Congratulations 'Octaware'-ians!! 

On receiving the "GREEN AMBASSADOR" - Certificate of Appreciation from the authorities of SEEPZ SEZ 

Monday, June 19, 2017

GST Impact on the Indian IT Industry



The association of Indian economy with Information technology (IT) is very well aware of all the changes upcoming along with the GST and has also issued a warning that serves not to take the information technology in an easy way as it contributes to the economy in a very heavy proportion. While the National Association of Software and Services Companies (Nasscom) president R. Chandrashekhar mentioned that upcoming GST regime can create a difficult scenario for the industry as with GST, there are lot many complex invoicing and billing coming ahead which can further strangle the taxation of IT industry making a tough growth. As per the reports, Most of the items used in the IT industry like printers, photocopier and fax machines has attracted highest tax rate of 28 percent.
As the head mentioned that there will be a great number of taxation points counting up to 111 which must be accessed while in the process of filing as the reason being of multiple registrations ranging from 37 jurisdictions—29 states, seven union territories, and the Centre. In the words of Chandrashekhar, it said that Under the GST regime there are three tax points: central GST, inter-state GST, and state GST. Multiplying three GSTs with 37 jurisdictions take the total number of points of taxation to 111. It makes the IT companies register and file compliance reports at a staggering 111 points to clear all the way through filing the GST.
As the known system of taxation in IT industry, there is a single point of taxation which is the central service tax and also one point of registration. Chandrashekhar said that “So, moving from the single point to 111 could definitely prove to be a challenge in terms of ease of doing business, The services industry at large was administered under a single authority in the center under the service tax regime. The simplicity and certainty that it offered needs to be emulated in the GST law that states and center adopt subsequently.”
Nasscom comes up with a statement that says that the ‘place of supply’ provision of GST might need various billing and invoice in the case of single contract services but the delivery is happening from multiple offices of the same activity. In the process, goods and services tax has brought some clarification over the taxation on electronic downloads also including various taxes and duties, the actual value of service provision may spark misunderstanding and disputes over this issue.
Even the e-commerce marketplace is in downward slope as the latest provision which sets the marketplace to deduct ‘tax collection at source’ in contrary to the transaction held with each and every seller or third party vendor. This will definitely hamper the industry growth thus making the situation worse and can also create a situation in which the seller could draw their hands from this platform to sell their commodities. The imminent personality from the sector, Kris Gopalakrishnan, co-founder of Infosys Ltd. and chairman of Axilor Ventures has however took the GST light hearted and has assured the IT sector for a significant growth as the speech said that “This is good for the IT industry since services they deliver in India will come under GST. Of course, the GST rate has to be reasonable.”