The success of a company is just not the measure of its financial profit or the revenue it is generating but is also the extent of credible image it has from its customers. Customer servicing or what we call it as client servicing is just not restricted to deliver a product or service to a customer but it extends far beyond that. Essentially it is a gradual process of creating & maintaining a healthy work rapport between the client & the company. Client retention (client repetition) is the mark of client servicing offered by the company.
Ideally it is an obligatory mechanism to make sure that every interaction with the customer is positive, the service or product delivered is exemplary and there is a follow up for reference & repeat business. Client servicing is all about understanding the business needs & desires of the clients, client’s work culture & then providing them with solutions in a proactive manner.
It depends on the skills of your human resource, the quality of your product & the relationship you share with the client in you very first transaction with them to get the client back on your table in future .For this to be achieved you need a personnel with good interpersonal skills & customer care focus who knows to maintain a regular healthy contact with the clients.
The companies which understand this part of relationship maintenance withstands provocative offers from their competitors, open doors for new up-selling opportunities in future also it helps in crafting the goodwill of the company. It has to be kept in mind that concentrating on the needs of clients & being there for your clients in every possible manner after providing the service is very essential part of client servicing.