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Monday, February 12, 2018

If you do not create change, change will create you.

If you do not create change, change will create you.” ~Unknown

Transition, growth, downsize, upscale, mergers, recruitment, relocation, review, improve, new, etc. all these words denote change……….and change is hard. Whether it is in your personal or professional life it advocates a departure from the familiar to strange and untested waters. This is often scary as it evokes a feeling of vulnerability - a place where we are not in control of the outcome and as such are reluctant to venture into. We are often resistant to change, and we don't realize that change itself is constant.

No matter what your focus is, change will come. The question is whether you recognize the need for change and whether you are willing to make the changes necessary.

In order to grow or progress, there has to be some measure of change in your current circumstances and/or situation. Stagnation is not a horizontal line, but rather a downward spiral backwards birthing regression, depression, reduction, redundancy and retreat. Any movement in your circumstances is precipitated by change. The results of the change will largely depend on your understanding the process, accepting it, planning it and flowing with it, thereby yielding to a growth and a positive effect in your favour.

Once you finally come to terms with the idea of change, your next step will be to determine whether you will actually do what it takes to effect the change and to obtain the results you long for, or whether you are content to stay where you are – in a safe yet stagnant environment.

I have been embracing change since a young age. During my life I have lived and travelled in different countries and lived in over ten apartments, changed three schools and about five different careers.

At first it is a bit difficult and annoying, but after a while you get used to the change so much that if it doesn’t come for a while, you end up moving the furniture at home in order to feel something changing.

Changes connected with moving from country to country impacted my personality. Thanks to them I became more flexible and open-minded. Now I understand cultural differences and appreciate diversity.

Each of the career shifts brought knowledge and new experiences. As a result, apart from the professional experience I learned how to resolve conflicts with difficult colleagues and how to work with unbearable bosses.

Career related changes brought self-confidence. All those changes led me to the realization of what I wanted to do with my life.

In general, when looking back, I realize that all the good things in my life are the results of changes that occurred in the past.

People usually avoid changes and prefer to stay in their comfort zones, but I am true believer that once you get the courage and take the first step to change, your life will become much better.

The first and the most important step is to ascertain whether it is time to change.

How do you know it is time to change?

a)     When things that used to work do not work any more
b)     When you no longer have the grace to do what you do, how you do it and when you do it.
c)      When what you do is no longer relevant or effective
d)     When you begin to see options

Below are just few benefits of change:

Personal growth - You grow and learn new things every time something changes. You discover new insights about different aspects of your life. You learn lessons even from changes that did not lead you to where you wanted to be.
Flexibility - Frequent changes make you easily adapt to new situations, new environments, and new people. As a result you do not freak out when something unexpectedly shifts.
Improvements - We all have things in our lives we’d like to improve—finances, job, partner, house, etc. All of us know that nothing will improve by itself. We need to do things differently to make that happen. Without change, there’d be no improvements.
Life values - From time to time changes make you re-evaluate your life and look at certain things from a different perspective. Depending on what the change is, it may also reinforce your life values.
The Small changes - Often, we give up because we cannot accomplish the difficult task of making a huge and immediate change. That is when small changes become extremely valuable. One shift at a time, small changes will eventually lead you to the desired big one.
Strength - Not all changes lead you to pleasant periods of life. Unfortunately, we do not live in fairy tale and sad things happen, too. Overcoming the tough period will make you stronger.
Progress - Changes trigger progress. Things move forward and develop because of the them.
Opportunities - One never knows what each change may bring. When you turn from your usual path there will be plenty of different opportunities waiting for you. Changes will bring new choices for happiness and fulfillment.
New beginnings - Each change is a turning page. It is about closing one chapter and opening another one. Changes bring new beginnings and excitement to life.
Sustaining the change - Keep moving forward, follow the plan and stay focused. No matter how winding the path, deep the challenges…. keep the end game in mind!

So next time you get the temptation to avoid or resist the change, aim instead to initiate the ones that will lead you to where you want to be.

And remember—if there were no change, there would be no butterflies!


Hasan Latifi

Friday, December 29, 2017

Happy New Year!!!

Let new beginnings signify new chapter filled with pages of success and happiness, written by the ink of hard work and intelligence.

May the New Year bring us more wonderful opportunities to work together.

Happy New Year!!!


Wednesday, December 27, 2017

Look at your list of Goals, using the SMART mnemonic.

Make sure your goals are:

S – Specific. This means your goals include systems for achieving them. You have specific actions that can be carried out that work toward your larger goal.

M – Measurable. This means that the changes you see once the goal is reached is noticeable. You will feel different, because you are healthier, because your family or social life has improved, because you are performing well at work, etc.

A – Achievable. This means that the goal is realistic and can be reached. There are benefits to aiming high, but you don’t want to aim so high that you become disappointed and discouraged from making any changes at all if you can’t reach the goal you set.

R – Relevant. This means that there is a real need for your goal. You have been unsatisfied with a certain area of your life for some time, and you have a strong motivation to want to change it.

T – Trackable. This is similar to measurable, but means that you can assess your progress throughout the process. Have you made a schedule and are you following it? Are you progressing gradually? Are you getting along better with your loved ones? 

Marketing Executive

Wednesday, December 13, 2017

Why Discipline in Life is extremely important?

You surely have every reason to blame that one term and aspect of life being forced upon you time and again. Many of you even tend to see it as the recipe for a restricted and circumscribed life. What if you try experimenting with it for a change. You need not cut upon the fun and frolicking and still could be a well-disciplined person. What you do not realize is that coming down to the level of guiding your own self is not a very difficult task to perform. The only difficulty that arises in such a situation is the lack of will power that you exhibit. Once the determination to have a better control over yourself is achieved, nothing would deter you. Maybe all you need is a little encouragement and the reasons as to why should you adopt the prime virtue of self-discipline.

Makes you self-aware
Once having honed the skills of being self-disciplined, you become more aware and knowledgeable about yourself. You get to come into terms with your strengths and weaknesses and work upon them as per the demand of the situation. That enables you to get rid of the characteristics of your personality that has been debarring you from moving ahead in life. There then comes a point when you stop depending on other people to judge you better. You become your best critic.
However, you have been, but bringing forth discipline in your life would definitely put you in a better position and not worse. It can be worth a try given the various benefits that it is capable of.

To be a Multi-tasker
There need not be any compromising on your part to become disciplined. Being the latter only makes you capable of having the best of both the worlds. This is what self-control, another term for discipline, is all about. You can be an efficient person, acing your work and at the same time be excelling in extracurricular activities, say sports or dramatics. All that you need to do is pay equal attention and space to both the domains in your life without letting either of the two surpass the other. This might take some time to develop, everything takes time.

Helps you become active
Picking on the traits of a disciplinarian, you would start realizing that life is not about sitting and waiting for an opportunity to knock at your door. The hours, days, weeks and months of sitting and brooding would bring you no good. It is then that you become active and take charge of your life. You would, in turn, become a better and improved version of yourself as you dismiss the prolonged laziness that had been deterring you since long from making a step towards your dream.

To master your emotions
Discipline is not only about the embodiment of good v/s bad or following the morally correct path of life. It also becomes one of the modes of achieving control and mastery over your senses. In the face of a problematic situation you need to keep your anxiety and all the negativity in your mind, at bay (aside). Letting your emotions overpower you would leave you drained and overwhelmed. And, that becomes one of the prime reasons for failing in the various challenges put up by life upon us. You certainly wouldn’t want failure mocking at your face over and over again. You learn not to continue being a cry baby or an angry young man.

Knowledge of good v/s bad
Making choices is one of the most empowering as well as debilitating power that humans have been bestowed with. You can either make a good choice and opt for a better today and tomorrow or make a bad one and go down the pit-hole. Grasping a disciplined self would assist you in differentiating between what is righteous and what against the codes of nature, law and civil society. After realizing that you are heavily drunk, you may choose to drive by yourself or hire a taxi. That one decision can make all the difference.

Makes you understand excess
There has to be a pause and a full stop to anything and everything, depending upon the harm and destruction that it is bringing to your life. Following a disciplined lifestyle allows you to judge the excesses that you have been lately indulging in. It is then that you take a step back and the much-desired balance comes in again. If you let yourself be swamped by the excesses of about anything, then you’d be inviting great mismanagement in your life. This may sound cliched but is indefinitely true-while being disciplined helps you refrain from cutting short on excess, it also abreast you with the total absence.

Makes you alert
Another advantage of being a self-disciplinarian is that it teaches you to be alert and in your senses. There is a mechanism that kicks in making you capable of being more cautious. It helps you keep yourself in check and prevents you from indulging in anything nonsensical.

Retreat from the path of shortcut
All your life you have been looking for one or the other shortcut which would help you achieve your goal with considerable ease. But, that path might just lead you to some totally different zone, the one which you never thought about. Everything mysterious and unknown need not be good. On the other hand, if you put in the required amount of hard work in a task, then the fruit you’d receive out of it will not be temporary or misleading. You will be able to derive true success if and if you understand the essence of discipline in the form of hard work involved in it. No matter how philosophical it sounds, but by the end of the day, you need to resort to this.

To learn the value of time
Time waits for none. All of us have grown up listening to this proverb coming from our elders, be it at home or school. But, did we really adhere to it? There ought to be a time table for everything that we do. Putting yourself into the manner of sticking to a timetable or in many cases deadlines will make you value the importance of time in your life. It will be a better and channelized life then.

Bottom of Form
To make yourself a better performer, being motivated and fully dedicated to your task is extremely imperative if you are looking forward to being better in your field. No matter how big or meaningless the work seems to be. Be it a hosting a friend’s birthday party or making a presentation, you need dedication everywhere. Taking things casually on the professional as well as personal front can prove to be significantly bad. Of course, no host would like it if he gets to hear bad feedback for the party that he arranged. You require to be focused and dedicated in all walks of your life. That is one of the key points of the importance of discipline, for it teaches you to be a better performer.

Hasan Latifi
Marketing Head

Niche Marketing

Niche Marketing is a very concentrated form of marketing. Unlike some other forms of marketing that target a broad range or large group of consumers, niche marketing involves targeting a very specific, well defined segment of the market.

Why is niche marketing important?

Niche marketing often focuses on market segments that are poorly targeted, or not targeted at all. Businesses that capitalize on the opportunities that lie in an untapped segment can open up the doors for an influx of success. Marketers identify the niches to target by identifying the desires and needs of consumers in specific segments. Efficiently tailoring a marketing campaign to a niche audience is crucial.

Marketers that create a well-defined niche have the ability to create a very personalized campaign with greater appeal (and if well-executed, greater ROI).


Providing goods and services to a market segment that has gone un-served reduces barriers to entry, such as competition. Niches usually go un-targeted because smaller companies are unaware that the niche exists, and larger companies don’t think that targeting a small niche is worth their time. Companies that target these niche audiences will be endowed with first-mover advantages that give the company better positioning against new competitors.

Hasan Latifi
Marketing Head

Perception about Life.

A very simple word that describes your entire living period of time. Is that it?
Well, I am wondering about it. Life is not just a limit of time lived, life is something even greater, more beyond than a human can think. It is being considered by few experts that there is life outside of our world, do they expire like our bodies? I may not be able to answer that but I can imagine life far beyond just by living into this world, Life is what you make it!

What do u want to do with your life?
The word Life becomes meaningful when one knows the purpose of their life. I want to have a family, I want to buy things, house, car, money, etc. Is this all to call it a meaningful life? I had seen a video where a person has come under a crane and nobody passing from there waited and helped (not even who was driving it). Everybody is too much busy making their life and securing it. I don’t know my purpose of life since I am very less experienced than all of the experts but Life becomes meaningful, when you give life to someone who needs it. The hard-earned money when you give it to the needful, the house when you provide to the homeless to spend the night, the car when you can give a ride to someone who is in need. Its helping people for the sake Humanity without any greed or expectation.
                                      
What is the value of your Life?
I am a big man, I am a CEO, I am a Marketing guy, etc. Ok! I would like to mention one important thing. The world in which we are living is a part of a Milky way which is 1 lakh light-years, amazing fact Earth is just 0.0001 percent of our Milky way. Experts has said there are millions of Milky ways in the Universe which is called as Ultimate Universe as they have discovered yet. Now, as they say the Ultimate Universe is just a drop from a waterfall. You can consider what is the value of our world and an Individual. Living a life which has a value of dust, should be made meaningful.

What do you want to become?
I want to become an Engineer, a doctor, a CEO, an Entrepreneur very basic expectation of a human. Everybody is in a race to become something, does anybody thinks of being a good human being. A good human being has Humanity, it is something which people lack in today’s society. Our society has become a show where people display how good they are from outside. But what about the real goodness which comes from heart. Humanity is the quality that makes us human, Be it!


Anil Shukla
Marketing Executive

Monday, October 16, 2017

India Entrepreneur Club - Mumbai Entrepreneurs Meet @ BSE Conventional Hall on 14th October 2017


14th October 2017
Mumbai Entrepreneurs meet organized by India Entrepreneurs Club (IEC) in which more than 100+ companies had participated into the session. The speakers provided wide range of knowledge which was focused on growing business for start-ups to lead the company along with individual to grow their businesses. 
Here are few of the things shared by speaker’s:
Mr. Sanjay Mehta – Angel PE Investor: Doing things Well 
• What do you intend to offer? Whom do you Intend to offer? What that they would be able to recognize? 
Answer for that is very simple - You have to offer your best services to the customers/clients which will help the them to recognize the company’s true potential.
• Be fast & reliable along with being steady.
• Analyze SWOT – Strength, Weakness, Opportunities and Threats to improve yourself as an individual and to improve your organizations culture. 
Aakrit Vaish – Co founder Haptik Inc: Sales Mistakes 
• Build personal relationship with the customer – think for the long run.
• Be honest & ethical – be true to self before the customer.
• Be Patience - Everything comes to him who waits…
Nayan Bheda - Founder at Edvantez: Ideas to Execution (5 Steps)
• Step 1 – IDEA: Think of a business idea which can be sustainable for minimum 5 years. Find the need and fulfill it, know about the problem which will appear and find the solution.
• Step 2 – Business Model: Innovate your business model as per people’s view.
• Step 3 – Screw your Idea: Validate your idea (Research & Plan). Listen openly to people’s criticism which will help in getting new views about your idea.
• Step 4 – Develop MVP (Minimum viable product): Keep limited features to satisfy early customers, so they provide feedback for future product development.
• Step 5 – Test market: Establish Point of Contact. 
After analyzing go back to your idea and develop it according to the gained perspective by all steps.
Note: Provide Value Preposition – The reason which you provide to customer to buy from your organization. Either customer can earn money from you or they can save money & time.
Subhobroto Chakroborty - Founder at Digital Fellow: How to get more leads
• Do more content 
• Understand inbound marketing & buyers journey – think of long term.
• Hire competent people.
• Learn about buyer’s persona (character).
• Don’t copy from others – do Original.
• Invest in your website - it is your sales man.
Note: Don’t sell, educate – Share and care leads to success.
Rakesh Kumar – Founder at R.K. Dewan & Co.: IPR
• Four ‘I’s of Intellectual property – Idea, Innovation, Invention & Integration. 
• Types of Intellectual property rights (IPR) include: Patent, Trademark, Copyright, Industrial Design, Geographical Indication and plant varieties.
• The objective of intellectual property legislators and those who support its implementation appears to be "absolute protection".
Ajeet Khurana – Mentor at Angel Investors
• Be Realistic - accepting things as they are in fact and not making decisions based on unlikely hopes.
• Funding is not important in business – it is the idea, what makes your idea different. 
• Stop attending every event and start focusing on important things to grow your business.
• Customer is EVERYTHING.
The points discussed in the session were to motivate and be a beacon to future Entrepreneurs based on experiences of the speakers. The learning was great and would like our organization employees to acquire the same knowledge for their personal and organization growth. 

Anil Shukla
Marketing Executive