The success of a company is just not the measure of its
financial profit or the revenue it is generating but is also the extent of
credible image it has from its customers. Customer servicing or what we call it as client
servicing is just not restricted to deliver a product or service to a customer but it extends far beyond that.
Essentially it is a gradual process of creating & amp; maintaining a
healthy work rapport between the client & amp; the company. Client retention (client
repetition) is the mark of client servicing offered by the company.
Ideally it is an obligatory mechanism to make sure that
every interaction with the customer is positive, the service or product
delivered is exemplary and there is a follow up for reference & amp; repeat
business. Client servicing is all about understanding the business needs & amp;
desires of the clients, client’s work culture & amp; then providing them
with solutions in a proactive manner.
It depends on the skills of your human resource, the
quality of your product & the relationship you share with the client in
you very first transaction with them to get the client back on your table in
future. For this to be achieved you need some personnel with good interpersonal
skills & amp; customer care focus who knows to maintain a regular healthy
contact with the clients.
The companies which understand this part of relationship
maintenance withstands provocative offers from their competitors, open doors
for new up-selling opportunities in future also it helps in crafting the
goodwill of the company. It has to be kept in mind that concentrating on the
needs of clients & amp; being there for your clients in every possible manner after
providing the service is very essential part of client servicing.
