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Tuesday, November 16, 2010

Importance of Brand Image for Start-ups

What do you mean by branding?
According to Cambridge Advanced Learner’s Dictionary : branding (noun), means “the act of giving a company a particular design or symbol in order to advertise its products and services.”

The dictionary definition of branding is simple but it is amazing how few business leaders understand its importance. There have been directors from large, international businesses who do not see any reason for investing in fresh design, in PR, in web innovation or in core messages.

How a business, product or individual is branded plays a big role in whether they succeed or fail. A brand is not just a logo, it is all your ethics and persona. This includes your style of design, your execution of that design, your attitude, your logo, your marketing, your internal policies and even your business process can all influence your brand image. If image is everything then this image needs to be right.

If it is a start up company, it is common to be branded as such. The benefit of this is that one is young and enthusiastic – the downside is far worse. People are less likely to invest in something that does not carry much experience or credibility. So if one wants to look like an industry leader, how to go about that?

Well one thought is that it all starts, with your target audience. If you can get inside their heads you can appeal to them. If you do not you may find that you offend them, upset them, or put them off. You may have a few target audiences but try and consider your key audience.

More to follow... How to communicate using your brand!!!
Posted By - Najeeb

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