Employees need to be communicated as well. Even they need to be an integral part of the Brand communications chain along with customers, stake-holders and target audience at large.
Most companies are so worried about their image to the end user that they forget about communicating this to employees which can create mixed messages when these employees are representing the company elsewhere. It is always advisable to make sure that all the staff are on board and believe passionately in the company brand and key messaging. Also, the suppliers are good advocates for a brand and they will also spread the word about the service and style of approach.
One does not have to be a genius to be good at branding. It is all about communicating, in a simple way, the messages to the audience. It will take time, money and attention to detail. The starting point is the recognition that branding is worth while. Once this is established its up to you how far you want to go.
As they say “Your Attitude Effects Your Altitude”.
- Posted By Najeeb
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