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Friday, November 26, 2010

Social Activity Dashboard for Microsoft Dynamics CRM 2011

It is possible to create a dashboard that monitors activities on various social media sites by using the new dashboard capabilities in Microsoft Dynamics CRM 2011. Monitoring social media sites is important for small, medium and larger businesses. By doing this a business can keep track of the conversations that people in social communities are having about their brand or service, or even about their competitors.

A small business that sells a product may want to have a solution to track some of the things as follows -

1.What are the latest updates from the brands that I sell?
2.What does the social media activity around the various brands look like?
3.What are some of the biggest conversation topics related to my product these days?
4.What is the current set of conversations happening around my product?

Social Media Widgets for CRM Dashboards

Such information could be displayed on a CRM dashboard. Fortunately, the solution was not too hard to find. There are several web sites that provide social media widgets free of use. One just has to grab the HTML\Java Script code for these widgets and add them into a CRM Web resource. Having done that we are ready to create a "Social Activity Dashboard" - we just have to add these web resources on the dashboard.


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